Josephine Rydberg-Dumont visits the studio


Josephine Rydberg-Dumont is without doubt one of the most influential design managers in the world. Between 2000 and 2007 she was CEO of IKEA, and was responsible for lifting the sales of this Swedish retail giant from 7 to 20 billion Euros. In 2005, Forbes placed her as the 30th most powerful woman in the world. And this afternoon she spent an hour with our Master of Design for Services and MSc Design Ethnography students, in an informal Q&A about the lecture all our students had attended the previous evening.



For much of the session, Josephine described and drew out insights on customer research and design development at IKEA. She also discussed some of the dilemmas and issues of being a global corporation seeking to act responsibly in the world. She also identified some of the issues of creative leadership for the “design doers” of tomorrow. In all an inspiring afternoon.



Photos courtesy of Jiaru Shi


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