Made To Stick: Why Some Ideas Survive and Others Die

Made To Stick: Why Some Ideas Survive and Others Die | by Chip and Dan Heath 

Most research – in design and elsewhere – does not make a difference. This is because it fails to ‘stick’ – it does not connect with the audience it is intended to reach. This book explains why, and proposes methods and approaches to transform our storytelling abilities. This is an essential book for the module.

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One thought on “Made To Stick: Why Some Ideas Survive and Others Die

  1. Pingback: A little light advice… | Design Research Masters Module

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